Clients always want to know how we can quickly understand the perspective of the owner of the acquisition target. Over the past 15 years focusing on the privately-held, not-for-sale space, we have a 98% success rate getting our clients in meaningful conversations and meetings with companies that are deemed to be a strategic fit.
The reason the Capstone approach is so successful is that it is truly unique – and we continue to hone it every day. Many clients and prospective clients have experience ‘attacking’ owners with bulk mail and cold calls - which are almost always unsuccessful. Owners on the receiving end of this barrage tell me, “I get calls from people who want to buy my company every day. I ignore them.” This is in addition to CEOs who tell me that generic letters go straight into the ‘round file’.
If you were to talk to owners we target, you would hear a much different response. Usually, it sounds like “I am not sure why I returned your call but something was different about you. It seemed sincere…you know more about us. It makes sense.“
You need to have the right data to deem a company attractive. You need the right information to ‘open the door’ with an owner. You need to have a well thought-out approach and story for the owner. Remember, they not only don’t need to sell – they don’t need to talk to you. Consider how you can alter that dynamic.

I was asked during a recent client review for my recommendation on when it was appropriate to divulge leadership’s M&A intentions to the Board.
Similarly, when we suggest to our clients the possibility of a minority investment in a company instead of an outright acquisition, we sometimes receive push-back over the issue of control. In fact, in two separate meetings over the past month, our clients’ expressed concern that they would “lack control” even though they would have a financial stake in the company.
I recently read 
Here’s a recent exchange between the two principals in an acquisition we are advising on. Seller to buyer, “So what’s your exit strategy?” An odd moment in the circumstances. Usually, the last thing M&A buyers have on their minds is offloading the newly combined entity. Seems a bit like talking about divorce at a wedding.

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